PeTA: Man Meat, Stay firm and fresh, London

PeTA: Man Meat, Stay firm and fresh

Director: Sam Peacock

Costume Designer: Susan Kulkarni

Costume Assistant 2012

This work consisted in doing the styles and outfits for a PeTa campaign, famous for its polemic advertisings which report and complain about mistreating animals, the use of animal for fashion and for food, defending the animal right. The aim of the advert was to encourage men to become vegetarian as vegetarianism increases the sexual potency and performance.

We searched for the outfit of every actor and adjusted the clothes to the vegetables and fruit which simulated masculine sexual organs.